ABOUT

I research the context of use, specify user requirements, produce design solutions, & evaluate against requirements.

1. Research the Context of Use: My team and I start understanding the user's pain points, conducting interviews & meetings to identify the product’s requirements, represents a typical user to identify their goals, frustrations, & promote empathy by conducting. Then conducting the initial wave of 1 on 1 usability testing with real users and clear goals, objectives, planned tasks, A/B testing, and nonleading questions. I provide a neutral setting, to interview participants to define which project features to include, learn the best user flow for digital products, and gather opinions about existing designs, resulting in:

Quantitative data from the user's task and actions with the product.

Qualitative data from the user describing how they received and felt about the concepts, designs & their experience.

2. Specify User Requirements: My team and I will video record each user test sessions. Then we will create a PowerPoint deck of the usability test and Produce Design Solutions (such as updated wireframes, sitemaps, user flows, designs...) based on what we've learned from the research. Refer to the attached persona & quantitative data from the A/B test.

3. Evaluate Against Requirements: Depending on how usability testing goes we will decide if we need to adjust the context of use, user requirements, or the design solution. If there is a high success rate and an acceptable response time from the usability test and A/B test, then the research phase can transition to the design phase.

4. The most critical piece is A/B testing. Providing multiple options for a large group of users. I know my team and I have found the best outcome when the usability test's success rate and response time are within an acceptable range.

 

1. RESEARCH

2. BRAINSTORM

3. IMPLEMENT

4. REPORTING

UX AND VISUAL INFORMATION

We are in a visual age, more than 500 million people watch videos daily on Facebook, with 85% of them being muted. Snapchaters share 9,000 photos per second. Per-second! More than 500 million people use Instagram daily to like photos, comment and post stories. Amazon sold more than $280 Billion revenue. All from visual information. How does this happen?

THE UX DESIGNERS ARE TARGETING OUR DNA.

It comes from our DNA. 40% of the brain nerves are connected to the retina; more neurons are devoted to vision than all the other senses combined, and probably 90% of everything that comes to our mind is triggered by visual stimuli. In addition, recent studies show that approximately 65% of the population are visual learners, preferring to study and engage with information when linked to visual elements.

THE USER EXPERIENCE

With that in mind, it’s normal to assume that the use of visual elements on user interface — such as icons, shapes, colors, typography, images, and illustrations — will bring relevant impacts in the products we design.

In my UX Designers I aim to SPEED UP THE RESPONSE TIME, Retain information, Trigger a fun experience, Guide user’s attention, & Make global interfaces & COMPLIANT.

1. SPEED UP THE RESPONSE TIME

It takes only 150 milliseconds for the brain to process an image and another 100 milliseconds to understand its meaning. Images, illustrations, and icons are recognized by the user up to 60,000 times faster than words. Evidently, using illustrations, images, and icons doesn’t replace text and label. By combining them, you make the mental processing of your interface faster and more efficient, especially when many of our basic interactions need to be done in a few seconds.  So, I design sites with the user in mind right from the start.

However, recognition rate is not the same for all users.

I conducted a study with 50 participants to understand Icon Recognition Speed in interactions in digital interfaces showed that  recognition varies dramatically with age.

Participants over 60 had a 60% recognition rate for icon meaning, while participants between 20–30 had a recognition rate of almost 90% — a substantial difference. That’s why it’s so important to consider user background & create personals before designing visual components for your interface.

Its also important to design & text multiple illustrations & icons. In the example of this is 50 participants variation in the recognition rate for a simple Draw date icon. While Option A used a concrete representation of the clock — the recognition rate was 100%, Option B used a calendar — the recognition rate was 40%.

2. RETAIN INFORMATION

Users have an impressive ability to remember images in the long-term, even if they are exposed to them only once.Image memory is consistently superior to verbal memory. First, because the image memorization capacity is almost unlimited and second because images result in better memory rates than texts. This makes using visual stimuli in My product’s flow a relevant tool for user experience.

3. TRIGGER A FUN EXPERIENCE

The best way to get people to do something is to make it Reward them. The Best way to get them to return is to continuously make it fun. Gamification, satisfying animation, rewards, sounds, & other UX design methods provide a unique & rewarding experience which users want to come back to again & again

4. GUIDE USER’S ATTENTION

Visual elements can improve the entire interface navigation. Fonts, whitespace, CTA, typography, and images can all play as visual dividers between sections, giving users a clear view of what’s happening in front of them.

In addition, Tobbii pro an eye-tracking study I ran for washington lottery showed that USERS pay more attention to information loaded with visual elements. They spend even more time looking at them than reading the text itself when images are relevant.

I found that users spend 10X more looking at photos than reading the details, even though text content consumes about 250% more screen space.

Another example is on PA’s ecommerce page User’s success rates varied by changing & Rearranging visuals elements & the CTA. Option b show the best success rate at 75% success rate & 2.1 second response time, users showed a faster & higher accuracy in task completion.

5. MAKE GLOBAL INTERFACES & COMPLIANT

Lastly, A signle, global design style is implemented throughout a site & app’s to increase usability & trust with the users. CTA, Icons, transitions, logos, colors, illustrations, and other types of UX components in the interface can make an app or website more accessible, especially when it’s used by people with disability & those from different countries.

Thus, we can say that the use of UX MEthods improves overall comprehension. In addition, images push the boundaries of perception for people who are affected by text recognition disorders, The visually impaid, have difficulty reading or who can’t read — ADA & HIPPA COMpliant.