
THE GOAL
My goal is to continuously push the creative boundaries of interactive entertainment. discover untapped opportunities, create experiences that allow people to be creative, social, & create landmark products that enriches life. I’m a successful, creative, & business leader with experience leading diverse projects, teams, & organizations.


THE UI PROCESS
START INFORMED
Define & highlight the sitemap, flow, size, & structure of a product in an easily digestible way and creating interest in a project that is commonly over looked.
2. Get ideas & designs flowing
Continue with whiteboards & sketches in the early stages. Allowing the great designs to surface & the bad ones to go into the trash.
3. Solidify the design
Proceed with low fidelity, rapidly produced UI skeleton to continue to define & highlight the flow, size, & structure of a product & initiate the graphic design & development processes.
4. Define the style
Style guides aligns the design & development teams insuring consistent best practices throughout a project.
5. Finish well
Design high fidelity graphics for client’s approval & assets ready for development.
6. See The Flow
Create low fidelity prototypes so internal teams can understand the flow & process. High fidelity prototypes for a/b testing.

7. Learn from the mistakes
Review analytics & all data to adjust product to best fit the user’s needs in the next phase.
